Graphic Design Roscommon | DImple Design

Design Lingo Have You In A Hoop?

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What The Heck Series

Graphic Design Roscommon | Dimple Design

brand identity

A Brand Identity is all the visual elements of your brand. This includes everything from your Logo Suite, Brand Colours, Typography, Brand Imagery, and any Visual Assets that are in anyway associated with your branding.

It is how a company communicates who they are and allows their audience to form opinions and relationships with them straight off.

Graphic Design Roscommon | Dimple Design

logo suite

Simply, it is all the Logo Variations that are needed for your Branding in all the possible colour ways as agreed and developed during the design process.

The types of logo you can expect:

  • Primary Logo
  • Secondary Logo
  • Submark Logo
Graphic Design Roscommon | Dimple Design

file types

.jpg, .png,.eps, .pdf, .svg – seriously, What The Heck?

We know this can be confusing so we have broken them into the main file type groups, Raster and Vector based graphics.

Click ‘learn more’ to see our infographic explanations on this one!

Graphic Design Roscommon | Dimple Design

brand colours

Your Brand Colours are the finalised, unique colours developed as part of your Brand Identity.

When developing where you want to take your brand one of the key components that help evoke feeling and tone to a brand are colours.

view the full ‘what the heck’ series


how much do your services cost?

Each brand package is bespoke to each business, but once we’ve had a chat about your needs and the package a custom quote will be sent to you.

can you just design my logo?

To be able to tell your whole brand story you will need a whole brand identity which includes so many more factors that just a logo. Which is why I don’t offer ‘just logo’ services.

how to book a service?

Please fill out the enquiry form, or if you are a returning customer send an email to
My aim is to reply within 2-3 business days.

do you work with international clients?

We sure do! It doesn’t matter to us where in the world you are, the important thing is that we are the right fit for one another. If we are both excited about working together, the timezones won’t be a problem!

how long do projects take?

The timeframe depends on the deliverables in the package but the starting point can range from 4-8 weeks. A timeline will be sent to you in your welcome packet outlining this.

what files will i receive from you?

You’ll receive all the files you’ll ever need for your business. These include: EPS, PDF, PNG & JPEG.

do you offer a payment plan?

Yes we do. A 50% deposit will be taken upon booking to secure your slot. The remainder payment will be due once the package is complete and must be paid in full before your final files are sent to you. We can break up second 50% of the payments to suit you, but this will add to your timeline for the final deliverables.

can’t find the service you are looking for?

If you have a specific project in mind that you don’t see listed on my page, please send me an email on and we can see what we can do for you!

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Ready To Start a Project?