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Black Donkey Brewing wanted to create a sub-brand called ‘Underworld’, for their new range of products.
This range of beers is fermented with a unique strain of yeast that Black Donkey originally harvested from the mouth of Oweynagat Cave, Co. Roscommon, called Morrigan 1.
The history of this cave is a rich tapestry, so through our Research and Strategy stage we structured the creative direction of this project around the tales and stories connected to the cave.
Each beer has a bespoke Irish Illustration to represent a story and also represent the different beers colours and flavour profiles. The logo and icon are inspired by the entrance to the cave.
THE BUSINESS: Native Irish Beer
LOCATION: Roscommon, Ireland.
SERVICES: Brand Strategy & Research
Brand Identity Design
Custom Brand Iconography
Brand Development & Application
Print Label Designs